17. The Principle of Beauty


Driving to work in the morning I pass by on old brick building. The paint is chipping and badly faded, and ordinarily you can see only a faint shadow of the advertisement that was painted on the exterior wall facing the street. But when the morning sun hits it just right you can see it as plain as day: “It’s the real thing. Coke.”


I think it was Coca Cola’s best campaign – simple and beautiful. Remember the hit song that went with it? A television commercial showing children standing on a hillside (actually in Italy) singing these great lyrics:

I’d like to buy the world and home

And furnish it with love

Grow apple tree and honey bees

And snow white turtle doves


I’d like to teach the world to sing

In perfect harmony

I’d like to buy the world a Coke

And keep it company

It’s the real thing.

Day 17 Guide


Less is more.



Let this week be the start of an effort to simplify your life. 

© 2005, Levi Hill

Submit a Comment

############### single.php